How I Built a Radically Personal Hot Sauce Brand and Found Myself in the Process

Jing Gao
11 min readNov 12, 2020
Sichuan Chili Crisp, Fly By Jing

By Jing Gao

It’s been a year and a half since launching my company Fly By Jing and exactly two years since I wrote What I Learned from Making Hot Sauce at Scale. In many ways it’s felt like the blink of an eye, and in others, like a lifetime.

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